Karen's Ocean State Blog: If you want it, I can find it..........!!

If you want it, I can find it..........!!

Stone dollhouseOne my slogans is "If you want it, I can find it"

I'm wondering if I should rethink this and add something else,

like If you can afford it......

Why is it, that buyers call a Realtor with absolutely no clue to what they can afford or where the money will come from.

Why is it that since they haven't worked for over 6 months and their Landlord is throwing them out, they think, "I'm buying my own house"!

I am starting to think that we, as Realtors, may promise a bit too much. We say we can find the dream home, help with finding the right mortgage, start you on your road to the American Dream.  We can list and sell your home in less than 20 days and find you a new one in between.

Do you think that maybe people perceive us to be able to do things that are not realistic? Are we exhalting ourselves too much?

I read all the slogans out there. "#1 Real Estate", "Honest John", "Ethical Edward", "Most listings Monique", "Trustful Tom", "Big Barbara Buyer rep", "Sally sells Real Estate", etc., etc.  And I have to wonder, maybe we should rephrase our abilities.

I am open to any "rephrasing" ideas.  Do you think buyers and sellers see us as unrealistic?

 

 

Opinions are of Karen Hurst, Broker/Owner of Stonehurst Realty only. For a free consultation, visit me at Stonehurstrealty.com and find out if this is your time to buy or sell!

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9 commentsKaren Hurst • October 12 2006 02:11PM

Comments

I never ceased to be amazed at the buyers who want to view homes without having any idea as to whether they can afford the home(s) they want to view. Do people go to a car dealership without having a general idea as to whether they can afford a Tercel or a Lexus?

And also, don't you love the buyers who say, "There won't be any problem" when you ask them about talking to a lender. I've found that those are usually the people with the most problems getting pre-qual'd. I think the worst case I had in this area were the buyers who wanted to view a $200K home. I had them get pre-qual'd first. Guess what! They only qualified for an $80K home.

I don't think they view us as unrealistic. I think they truly believe we can work miracles and magically erase that bad credit report or their slow pay status. I once had a prospective seller, who had taken out a 125% equity loan to buy an SUV, asked if there wasn't something I could do when I told them they'd need to bring $30K to closing on a $140K home. When I told them I couldn't help, the wife started to cry.

I like your PEACH of an idea to change your slogan to "If you can afford it ...."

Posted by Elaine Reese, REALTOR® in central Ohio (Real Living HER, Powell Ohio) almost 8 years ago

Elaine, I had a buyer this week who actually is going to be qualified for what he wants, but only because I searched and called and found some programs to help finance him.

When he originally called me he said "I want to buy a home and I want you to show me the way"

Well, my ego couldn't resist that. Of course I can show him the "way". Isn't this what I'm here for? 

But, (there's always a but) I cannot do everything for him. I am only the Realtor. I can't decide if the payments are too high, or if the home is actually right for him, or who should inspect the home, or who he should use for a lawyer.  He WANTS me to do all this, but I can't. (ethically). 

I can only hope he knows what he is doing and try to lead him in the right direction.

Posted by Karen Hurst, Rhode Island Waterfront! (STONEHURSTREALTY.COM) almost 8 years ago

"The Lovely Karen"

Yup...The Industry is all puffed up on it's own self image.

When I read some of the RE Promotions on the net...It is easy to see why consumers believe we can do things we simply are not able to do. As in Elaine's comments.

Ethically speaking we have Boudaries...Staying within those Boundaries is for our own good.

I bet you can Google just about all those names and find a Realtor with a Slogan similar or identical.

TLW "The Lovely Wife"...Kum La Ka Lakka...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) almost 8 years ago

LW, Actually, I do the same thing! 

"Making Realty a Reality"!!!!   But I suppose you need to do something to get noticed. 

Haven't box chatted w/you for awhile and I'm supposed to be working right now, oops! Hope to talk to you later:)

Posted by Karen Hurst, Rhode Island Waterfront! (STONEHURSTREALTY.COM) almost 8 years ago
It human nature to have dreams that exceed what reality can bring. Often it is  simply a denial mechanism to escape the pain of current circumstances, and we are just the accessible pawns in the game.
Posted by Ginger Sala, Wilmington NC Real Estate & Relocation~ (Wilkinson & Associates, Wilmington NC) almost 8 years ago

Good point Ginger and Roger,

I guess I can consider myself a pawn, but I prefer being the Queen!

Posted by Karen Hurst, Rhode Island Waterfront! (STONEHURSTREALTY.COM) almost 8 years ago

Good point, Cheryl

We do need to educate both buyers and sellers. Since no one wants to go to a class, I guess we need to do it ourselves.

Posted by Karen Hurst, Rhode Island Waterfront! (STONEHURSTREALTY.COM) almost 8 years ago

I tried to come up with a creative tag line myself, and just can't find something that jumps out at me.  I work for a company called Carpenter Realtors so I thought "You've built the dream, let me construct the deal. . ."

Then, my last name is Sloop which is a one masted sail boat.  I've been trying to come up with a comfortable play on words like "Sale with Sloop". 

I was trying to find this site that was a word slogan forum and members can make suggestions for you.  Sorry, I must not of bookmarked it and can't give it to you now.

Hope that sparks some creative ideas for you.

Posted by Cynthia Sloop (Community Association Manager) over 7 years ago

Cynthia

I would think with a name like "Sloop" there should be a number of options. Get the Scoop with Sloop!

Sloop sales are up, while house sales are down.

Okay okay, but if I think of any good ones, I will drop them on one of your blogs:)

 

Posted by Karen Hurst, Rhode Island Waterfront! (STONEHURSTREALTY.COM) over 7 years ago

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